All Traffic Isn’t Created Equal
This is something I had wanted to write about somewhere for some time then when I saw Dr Mani make a post in the Warrior Forum to exactly the same tune, I knew it was a sign that this was something had to be done.
What I mean by the title of this article is that quantity of traffic and quality of traffic are two different things.
It’s one thing to want loads of traffic and even loads of TARGETTED traffic (we all know the difference between targetted and untargetted) but targetted traffic from different sources comes with different conversion rates, different value and at a different price.
What brought this back to my mind was the tests I’ve begun performing recently with Social Network marketing. In short, what I found first hand, and of course not surprisingly, was that traffic from social networks doesn’t opt in, click ads or buy products like traffic from other sources.
Now does this mean we don’t do Social Network marketing? Heck no. Social network marketing can give enormous amounts of exposure to your sites, build your backlinks and potentially put you in touch with people, sites, companies you may have never done before.
What it does mean is this:
When trying to get traffic to your niche sites you shouldn’t rely on any form of traffic as your SOLE source. Instead what you should do is focus on the methods of traffic generation spending most time and money on the methods that provide the highest rates of conversion.
What ARE the most converting forms of traffic? Numbers 1 and two are Search Engine traffic and PPC Traffic. After those? Things like Articles, Content on related sites and ezines like we spoke about, banner ads all kinds of things.
What you should ultimately do is test multiple traffic courses and make your own conclusions as to what you should spend the most time/money on relative to how well they convert into cash for your site.
The principle of all traffic not being equal even applies to things like social network marketing. As my tests have confirmed, traffic from one social network isn’t equal to traffic from another.
For example, on digg.com you’ll find it very difficult to drive traffic or make a sale but on a social network more like stumbleupon.com you’ll find a different group of people, a little easier to create high rankings posts too, and easier to sell to. Every different medium online contains different groups of people that come with different implications with regards to conversion rates and monetization.
Don’t be too quick to discount a source of traffic and don’t be too quick to focus ALL your energy on a particular source of traffic. Remember they’re all different and have advantages and disadvantages.
