Smart PPC Advertising
PPC or “pay per click” advertising delivers instant traffic to your web site. You no longer need to wait for your site to get picked up by the search engines or drive yourself crazy trying to stay in the top ten listings!
Examples of major PPC search engines include:
http://www.overture.com / Yahoo Advertising
http://www.adwords.com
http://www.kanoodle.com
http://www.goclick.com
http://www.7search.com
Minimum starting bids across these services range from $0.01 for 7 Search to the highest of $0.10 for Overture. There’re two basic methods of placement you should know about. The original model, developed by http://www.overture.com, works as follows: