Smart PPC Advertising
PPC or “pay per click” advertising delivers instant traffic to your web site. You no longer need to wait for your site to get picked up by the search engines or drive yourself crazy trying to stay in the top ten listings!
Examples of major PPC search engines include:
http://www.overture.com / Yahoo Advertising
http://www.adwords.com
http://www.kanoodle.com
http://www.goclick.com
http://www.7search.com
Minimum starting bids across these services range from $0.01 for 7 Search to the highest of $0.10 for Overture. There’re two basic methods of placement you should know about. The original model, developed by http://www.overture.com, works as follows:
1. The merchant develops a list of keywords relevant to his site.
2. He places a bid or cost per click on each of those keywords. This is the cost he’ll be charged whenever someone clicks on one of his links.
3. He crafts a standard “meta description” for his site, and this description appears just like a regular link would in search engine listings.
The higher you bid, the higher your listing appears in the search results. Overture delivers your listing across its network of partners which include: MSN, AltaVista, Yahoo!, Infospace, CNN and dozens of other smaller portals and search engines. Your listing appears across all of these sites any time someone runs a search on them using the keywords you bid on.
Google Ad Words works in a similar fashion, except your listing does not appear as a regular link. Instead, you craft a headline and description which appears on the right hand side of the search listings (unless you pay premium listing)
PPC advertising isn’t quite as easy as it looks. Once you master it, however, your business will flourish. The biggest challenges you face include:
1. Competition for inexpensive keywords
2. Learning how to write effective ad copy to increase your click through rate
Now most affiliate marketers who use PPC advertising will just do this: Go ClickBank™ Marketplace and choose hot-selling products and promote these on PPC search engines, thinking it’s the easy way out.
See for yourself, the words underlined in red (Aff) means they’re affiliate ads:
Yes this makes it hands free as you don’t need a website of your own or even a subscriber list. Simply ‘invest’ in PPC ads and maintain a ‘portfolio’ that gives the highest returns….
Boy is this wrong! It goes against the perpetual profit model. You want leveraged results and continued lifetime profits from one-time action. You need to capture names so you can promote to them even after your PPC campaigns end.
The bottom line is this, why send your traffic over to affiliate owners and let them capture the leads YOU paid for when you can.
